Feeling Stuck with Sales? You’re Not Alone.
No sales experience? Unsure where to start? Or maybe you’re doing okay but can’t level up. That’s normal. Many freelancers struggle with finding clients and building a pipeline. The good news? Sales is a learnable skill — and it doesn’t have to feel pushy.
Real Experience – 2 years at American Express and 4 years as a freelancer helping companies grow.
Global Work – I’ve supported +20 clients across countries and cultures.
Guest Lecturer – I share practical digital marketing insights yearly at a university in China.
How Can We Cooperate ?
At American Express Canada, I managed the full sales cycle toward an $11M target. Since then, I’ve helped over 20 companies grow their sales as a freelancer. Today, I also support other freelancers through a 20-day program (daily 15–25 min sessions with downloadable notes) or 1:1 consulting—depending on your goals. I focus on three key areas :
Build Your Offer
Learn to create an offer people truly want. Understand your audience, stand out from the competition, and time your approach perfectly. Build your expertise, craft a unique offer with valuable bonuses, make saying “yes” easy with clear guarantees, and add urgency that drives real results.
Prospect, Pitch & Close
Learn to evaluate your sales strengths and master the sales cycle. Identify the right prospects, gain confidence in cold calling, and craft emails that get results. Build connections on LinkedIn, select the best tools, and refine your copywriting to deliver a clear, persuasive message.
Retain, Expand & Trust
Learn why retaining clients matters more than constantly chasing new ones for sustainable growth. Discover proven strategies to upsell and cross-sell, increasing each client’s value. Plus, build strong social proof that strengthens your reputation, builds trust and attracts more business.
My 20-Day Program
Struggling to get clients? This step-by-step program helps freelancers master simple sales skills that get results. Every day for 19 days, you’ll receive a session by email with a short video (around 15 minutes) you can watch anytime. You’ll learn how to create an irresistible offer, connect with the right people and build lasting client relationships. Plus, enjoy a bonus LinkedIn session designed to boost your visibility and help you attract more leads online. Each session comes with easy-to-download notes. On day 20, you’ll receive a free ebook summarizing everything to keep your growth on track.
What's Included?
Session 1: Know Your Audience Better Than They Know Themselves
Session 2: Know Your Enemy Better Than Your Friend
Session 3: Stay Ahead of Market Changes & Poor Timing
Session 4: Build Expertise and Own Your Niche
Session 5: Build Your Unique Selling Proposition (USP) with Irresistible Bonuses
Session 6: Make Buying Easy & Offer a Guarantee
Session 7: Drive Urgency
Session 1: Audit Your Sales Strengths
Session 2: Understand the Sales Cycle
Session 3: Find Your Prospects Carefully
Session 4: Don’t Be Afraid To Cold Call
Session 5: Send Emails Wisely
Session 6: Connect With Your Prospects on LinkedIn
Session 7: Choose the Right Tools for Your Business
Session 8: Develop Your Copywriting Skills
Session 1: Keeping a Client Is More Valuable Than Finding a New One
Session 2: Upsell & Cross-Sell
Session 3: Build Your Social Proof
Bonus Session: Build Your LinkedIn Presence and Expand Your Network
How Will It Help?
By the end of this program, you’ll know how to create offers clients want, reach out with confidence, close more deals, and keep clients coming back. You’ll also improve your LinkedIn to attract more leads. No scripts—just real, simple sales skills to grow your business.
Why Should You Trust Me ?
I’ve worked with startups to large corporations across tech, IT, banking, retail, and more—booking meetings, closing deals, managing CRMs, and driving sales. Want to know more? Check out my portfolio.
"Florian is a highly skilled professional. It is rare to find someone so dedicated to their work. He assisted me with the commercial aspect to develop the company's B2B activities, and his advice was extremely beneficial. I highly recommend him to my network."
Alexandre Bernardi
Sales Manager at Quitoque
"Florian’s work goes above and beyond our expectations. When we hired him to help with our LinkedIn strategy, he provided insights that helped us make clear decisions for our company’s strategy. He has the ability to understand what is important to us. We continue to work with him for ongoing projects because of his innovative ideas."
Raymond Mo
CEO at Reachtop KSHK
"Florian is a hard worker that always focus on the right stuff to achieve his goal. He is highly coachable and motivated. I would not hesitate to recommend him to any of my friend. Thank you for all of your hard work within one of my team Florian."
Martin Desgroseillers
Director of Sales at American Express
How Much Does It Cost ?
You’ll start with 3 days free to see if the program feels right for you. If you’re in, you can subscribe for just €39. Since I just launched the program, I’m offering it at a low price to gather feedback and make it even better. You can pay in any major currency by bank transfer or via Stripe (Visa, Mastercard, Amex, Google Pay, Apple Pay). It’s a great chance to learn valuable sales skills at a small cost.
Thinking About 1:1 Coaching?
As a freelancer, your time and energy are valuable. Working with me means getting clear, practical help that saves you time and helps you grow faster. I understand the challenges freelancers face because I’ve been there too. I don’t just give advice — I work with you personally to build the right offer, find real clients and improve how you sell and manage your business. This way, you avoid common mistakes and get results quicker. If you want to stop struggling alone and start growing your freelance business with confidence, working with me is the smart choice.
The first session is free — a chance to connect, discuss your needs, and see if we’re the right fit. If you decide to continue, the price depends on the number of sessions you choose. My rate is €50/hour. Payments can be made in any major currency and split if needed.
Who Am I ?
I started my career at American Express Canada, where I worked for 2 years as a Business Development Executive. When the pandemic began, I decided to become a freelancer. It’s been 4 years now and I’ve had the opportunity to work with several international companies on sales projects. Every year, I also travel to China to teach digital marketing at a university. It’s a great way for me to keep learning and share what I know.
And as a person ? I also LOVE TO TRAVEL ! Over the past 4 years, I’ve visited more than 30 countries across North America, South America, Europe and Asia. Exploring new places and cultures has become a big part of my life.
Why Now?
Email: florian@fcgroupltd.com
WhatsApp: (+33) 6 83 47 96 98
WeChat ID: floriangroussin
LinkedIn: http://linkedin.com/in/florian-groussin
Every day you wait could mean a missed client. If you’re stuck or not getting results, it’s costing you. With the 20-Day Program or 1:1 support, I’ll help you take action and move forward. Don’t let inaction hold your business back — reach out today!
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