Portfolio

Curious about who I've worked with ?

I’ve partnered with a range of businesses—from solo founders to bigger teams—in many industries. This portfolio shows how I customize sales strategies for each client, with one goal in mind: helping them grow and succeed. Please note that some of the clients featured in my portfolio and testimonials were served under previous entities, including WESELCO OÜ (Estonia) and my self-employed activity in France.

Quitoque 🇫🇷

Quitoque is a leading meal-kit delivery company in France, employing over 160 people. They secured €4 million in funding to expand their business locally. Although their main focus is B2C, they wanted to explore B2B opportunities and I led this project for one month with a small team. My responsibility was to identify mid-sized companies interested in meal-kit delivery or cooking classes. Through targeted cold calling, I arranged 32 meetings within that month. However, the B2B offering did not align with the needs of these companies, so Quitoque decided to discontinue the project.

Shenzhen Hansiboyuan Education Technology 🇨🇳

HSBY invited me twice to support their digital marketing efforts by serving as a guest lecturer at a university in Fuzhou, China. The goal was to introduce 180 students to the fundamentals of Western digital marketing and enhance their business English proficiency. During the program, I led sessions on key topics including Business Game, Cross-Cultural Communication, Digital & Mobile Marketing, and Social Media & E-Reputation. This initiative provided students with their first exposure to international business practices and helped them build a strong foundation in both marketing concepts and professional language skills.

Jobbatical 🇪🇪

Jobbatical is a full-service employee relocation company that manages everything from immigration to settling in and renewals. They raised $11.8 million to expand their services. I worked with them for 11 months to help them enter the French market. My role was to prospect mid-market and large companies using a multichannel approach—cold calling, emailing, and LinkedIn outreach. I averaged five meetings per week with companies like Nestlé, Crédit Agricole and TotalEnergies. Beyond my main tasks, I supported side projects such as forming a partnership with a major HR community to boost sales efforts. When I joined, the team was focused only on email prospecting, so I helped add cold calling and LinkedIn to diversify our outreach.

Datawords 🇫🇷

Datawords is a leading multicultural performance platform that helps brands expand internationally, with over 950 employees and freelancers across Europe and Asia. I worked with them for 7 months, focusing on three key areas. First, I built detailed prospect lists for the sales team, delivering over 1,000 qualified leads to save them time. Second, I cleaned and organized their CRM system, Pipedrive, setting rules to keep it accurate and up to date. I also recommended tools to improve prospecting through email and LinkedIn. Finally, I managed a small portfolio of clients—including Sephora, Chloé and Krug—handling contracts valued between 5,000 and 10,000 euros when the account manager left.

BatiFire 🇫🇷

BatiFire is a tech solution that helps digitize building safety and simplify regulatory compliance for both public and private sectors. The company raised €2.1 million—the largest funding round in its sector—to support its growth. I’ve been working with BatiFire for over 6 months and continue to support their expansion. My focus is on booking meetings with key decision-makers in municipalities, museums and private companies in sectors like hospitality and logistics. I make 80 to 90 calls per day, supported by follow-up emails, to connect with Technical Directors. The outreach includes a mix of 60% cold leads and 40% warm leads. On average, I schedule 2 to 4 meetings per day from warm leads and 1 to 2 from cold leads.

Whistleblower Partners 🇩🇰

Whistleblower Partners offers a complete whistleblowing solution to help companies comply with the EU Whistleblower Protection Directive. Over a four-month period, I was in charge of developing the French market, focusing on mid-market companies through cold calling. I managed the full sales cycle, working with leads provided by the marketing team. I scheduled around four meetings per week, but despite strong outreach, I wasn’t able to close any deals. After reviewing the results and feedback from other sales professionals, the company decided to stop pursuing the French market, as the offer wasn’t well aligned with local needs.

Delivurr 🇨🇦

Delivurr is a full-service office food provider that I had previously collaborated with during my time at American Express Canada. Based on our successful past experience, the founder contacted me again to support their expansion into the Canadian market, specifically targeting the Quebec region. Over a four-month period, I was responsible for managing the entire sales cycle—from prospecting and outreach to closing deals and handling account management. My main focus was on cold calling, supported by follow-ups and relationship building. I was able to bring in around two new clients per month, helping the company gain traction in a new and competitive market.

Reachtop KSHK 🇭🇰

Reachtop KSHK is a licensed CPA firm that supports business owners in relocating and managing their operations in Hong Kong, offering services such as accounting, company secretarial, and administrative support. Over a five-month period, I managed the CEO’s LinkedIn presence with three main goals: optimizing his profile, creating relevant and engaging content and prospecting new clients. By consistently improving visibility and targeting the right audience, we saw steady growth in his professional network and an average of one new client per month, helping to expand the firm's reach beyond the local market.

Rzilient 🇪🇸

Rzilient is an all-in-one platform that simplifies IT asset management by combining HR and IT expertise. The company raised €2.7 million to support its expansion across Europe. I worked with Rzilient on a two-month mission to help grow their presence in the French market. My role involved prospecting mid-sized companies using a multichannel approach, including cold calling, email outreach and LinkedIn. On average, I was able to schedule 2 to 3 qualified meetings per week throughout the project.

Yunaelish & Associates Law Firm 🇮🇩

Yunaelish & Associates Law Firm is a Bali-based legal service provider that helps clients make informed decisions on a wide range of legal matters. Over a four-month period, I managed the LinkedIn presence of the founder, focusing on both the personal and company pages. My responsibilities included profile optimization, content creation and client prospecting. These efforts led to a noticeable boost in online visibility, generating new client leads, attracting attendees to webinars and increasing inbound interest in the firm's services.

Tech Talents 🇫🇷

Tech Talents is a socially responsible Salesforce integrator working mainly in the sports industry, with clients like Accor Arena. With a team of 10, they also developed a tool to manage B2B suites in the hospitality sector. I worked with them for one month to reach out to sports-related businesses—clubs, leagues and service providers—through cold calls and emails. We also explored LinkedIn and WhatsApp as new channels. I booked one meeting during this time, but as results were limited, I recommended passing the project to someone else and we agreed to end my involvement.

AK Infinite 🇺🇸

AK Infinite is a full-service digital marketing agency founded by a freelancer, specializing in helping small businesses grow—mainly through public relations strategies, including features in top-tier media like Forbes. I supported their expansion into the U.S. market through LinkedIn outreach only. Over the course of one month, I successfully booked 2 to 3 meetings with potential clients.

Webino 🇫🇷

Webino is a small team that specializes in building and optimizing modern WordPress websites, designing strong visual identities and running digital campaigns. I worked with them for two months, dedicating one day per week to reaching out to SMEs via cold calls and emails. I secured two opportunities during this time, but as the setup wasn’t optimal, we agreed to end the collaboration.

Strategic Leader 🇫🇷

Strategic Leader is a small company that designs and produces marketing tools like point-of-purchase displays for well-known consumer brands, especially in the retail and supermarket space. I worked with them for two months to support their business development efforts. My focus was on cold calling major brands in France—well-established names in the FMCG and retail sectors. On average, I scheduled around two meetings per week, helping the company start conversations with high-profile potential clients.

Consulto 🇫🇷

Consulto is a consulting firm that supports small and mid-sized businesses across sectors like industry, construction, consulting and software development. They help clients secure public funding such as grants, loans, tax credits and project calls from regional and national agencies. My role was to book meetings with warm leads, averaging 5 per day, using targeted cold calls and email outreach to connect with potential clients ready to move forward.

Let's Connect !

Email: florian@fcgroupltd.com

WhatsApp: (+33) 6 83 47 96 98

WeChat ID: floriangroussin

LinkedIn: http://linkedin.com/in/florian-groussin

F&C Group Limited - Unit 2A, 17/F, Glenealy Tower, 1 Glenealy, Central, Hong Kong SAR - Business Registration No: 76587090